Potra, Sabina; Izvercian, Monica; Miclea, Serban - In: International Journal of Information Systems in the … 8 (2016) 1, pp. 45-57
-oriented Relationship Management) in response to consumer creative engagement desires. Thus, four PoRM processes are conceptualized by … taking into consideration the necessities for prosumer management: the creation of a community, creativity enablement for … open innovation, knowledge management and communication channels. In the end general functional blocks with several …