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~person:"Midgley, David F."
~subject:"Markenführung"
~subject:"Online-Handel"
~type_genre:"Non-commercial literature"
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The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.
;
Midgley, David F.
-
2008
Persistent link: https://www.econbiz.de/10003909199
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