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~person:"Miller, Dale"
~person:"Sarkar, Soumya"
~person:"Wang, Wei-Yue"
~subject:"Business-to-business marketing"
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Miller, Dale
Sarkar, Soumya
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Brand management in emerging markets : theories and practice
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Corporate reputation review : an international journal
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International journal of business and emerging markets : IJBEM
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Journal of strategic marketing
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1
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
2
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
3
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
4
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
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