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~person:"Miloch, Kimberly S."
~subject:"Sporting goods industry"
~subject:"Sportmarketing"
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Search: subject_exact:"Sporting goods retailers"
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Sportmarketing
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Miloch, Kimberly S.
Atkin, David
6
Chaudhry, Azam
6
Chaudry, Shamyla
5
Khandelwal, Amit
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Schmid, Stefan
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Verhoogen, Eric
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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