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~person:"Miloch, Kimberly S."
~subject:"Sportmarketing"
~type_genre:"Article in journal"
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International journal of sport management and marketing : IJSMM
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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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