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~person:"Mimouni Chaabane, Aïda"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Consumer behaviour
3
Brand
1
Brand concept
1
Brand image
1
Brand management
1
Club theory
1
Clubtheorie
1
Customer club
1
Customer satisfaction
1
Dienstleistungsqualität
1
Feature centrality
1
Functional
1
Hierarchical loyalty programmes
1
Hierarchical structure
1
Kundenzufriedenheit
1
Linear structure
1
Loyalty programme
1
Loyalty programs
1
Markenartikel
1
Markenführung
1
Markenimage
1
Naming
1
Perceived congruence
1
Sales promotion
1
Service quality
1
Symbolic
1
Verkaufsförderung
1
bottom-tier customers
1
perceived control
1
perceived fairness
1
reward gap
1
top-tier customers
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Mimouni Chaabane, Aïda
Bijmolt, Tammo H. A.
12
Tanford, Sarah
11
Zolfaghari, Saeed
9
Bazargan, Amirhossein
7
Mattila, Anna S.
7
Verhoef, Peter C.
7
Breugelmans, Els
6
Chun, So Yeon
6
Dorotic, Matilda
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Stourm, Valeria
6
Papenhoff, Heike
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Caminal, Ramón
4
Chan, Haksin
4
Ha, Young
4
Huber, Frank
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Im, Hyunjoo
4
Kopalle, Praveen K.
4
Noble, Stephanie M.
4
Palmatier, Robert W.
4
Park, Young-Hoon
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Ranzinger, Alexandra
4
Rese, Mario
4
Soni, Pavleen
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Wierich, Ralf
4
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International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
Saved in:
2
The reward gap in hierarchical loyalty programmes : how to enhance bottom-tier customers' loyalty without alienating top-tier customers
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 51-71
Persistent link: https://www.econbiz.de/10012178683
Saved in:
3
"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
Saved in:
4
Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda
;
Volle, Pierre
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
Saved in:
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