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~person:"Minahan, Stella"
~person:"Panggabean, Tota"
~person:"Schröer, Carsten"
~subject:"Loyalty data"
~subject:"Werbewirkung"
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Loyalty data
Werbewirkung
Visual perception
8
Visuelle Wahrnehmung
8
Consumer behaviour
4
Konsumentenverhalten
4
Führungskräfte
3
Managers
3
Advertising effects
2
Brand management
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Deutschland
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Event sector
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Germany
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Sportbranche
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Balanced Scorecard
1
Balanced scorecard
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Ball game
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Ballsport
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Benutzerfreundlichkeit
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Co-branding strategy
1
Co-design
1
Display
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Einzelhandel
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Einzelhandelsstandort
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Electronic intermediaries
1
Erfolgsfaktor
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Eye-tracking
1
Facet theory
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Flagship store
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Ladengeschäft
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Ladengestaltung
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Luxury brands
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Minahan, Stella
Panggabean, Tota
Schröer, Carsten
Breuer, Christoph
3
Ronft, Steffen
3
Rumpf, Christopher
3
Cummins, R. Glenn
2
Dinkel, Michael
2
Gong, Zijian
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Hamelin, Nicolas
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Reijmersdal, Eva A. van
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1
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Behe, Bridget K.
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Berlo, Zeph M. C. van
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Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
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Eye Tracking in der Sport- und Veranstaltungsbranche
1
International journal of retail & distribution management
1
Mannheimer Beiträge zur Betriebswirtschaftslehre
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ECONIS (ZBW)
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Eye Tracking in der Sport- und Veranstaltungsbranche
Dinkel, Michael
(
ed.
);
Schröer, Carsten
(
ed.
); …
-
Duale Hochschule Baden-Württemberg Mannheim / …
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011994038
Saved in:
2
Zur Einführung : Eye Tracking im Sport- und Veranstaltungskontext
Dinkel, Michael
;
Schröer, Carsten
;
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 5-6)
.
2019
Persistent link: https://www.econbiz.de/10011997792
Saved in:
3
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
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