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~person:"Minahan, Stella"
~person:"Ronft, Steffen"
~person:"Zuschke, Nick"
~subject:"Konsumentenverhalten"
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Visual perception
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Visuelle Wahrnehmung
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Consumer behaviour
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Minahan, Stella
Ronft, Steffen
Zuschke, Nick
Breuer, Christoph
3
Chen, Yasheng
3
Grebitus, Carola
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Eye Tracking in der Sport- und Veranstaltungsbranche
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1
Order in multi-attribute product choice decisions : evidence from discrete choice experiments combined with eye tracking
Zuschke, Nick
- In:
Journal of behavioral decision making
36
(
2023
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014337218
Saved in:
2
An analysis of process-tracing research on consumer decision-making
Zuschke, Nick
- In:
Journal of business research : JBR
111
(
2020
),
pp. 305-320
Persistent link: https://www.econbiz.de/10012237817
Saved in:
3
The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis
Zuschke, Nick
- In:
Journal of business research : JBR
116
(
2020
),
pp. 337-350
Persistent link: https://www.econbiz.de/10012257615
Saved in:
4
Psychologische Prozesse der Werbewirkung im Sport- im Veranstaltungsbereich
Ronft, Steffen
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 7-25)
.
2019
Persistent link: https://www.econbiz.de/10011997794
Saved in:
5
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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