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~person:"Mishra, Oly"
~subject:"Innovation"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
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