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~person:"Mishra, Prashant"
~person:"Orth, Ulrich R."
~subject:"Drinks packaging"
~subject:"Markenführung"
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Drinks packaging
Markenführung
Product design
8
Produktgestaltung
8
Packaging
7
Verpackung
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Markenimage
5
Brand management
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International marketing
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credibility
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Consumer motivation
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Consumer-based brand equity
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Credibility
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Food packaging
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Glasverpackung
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Informationsverarbeitung
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Newspaper
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Package design
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Mishra, Prashant
Orth, Ulrich R.
Groth, Markus
5
Bell, Jason
3
Eggert, Wolfgang
3
Huber, Joel
3
Viscusi, W. Kip
3
Weichenrieder, Alfons J.
3
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International journal of Indian culture and business management
1
Journal of marketing
1
Journal of media business studies
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
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ECONIS (ZBW)
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1
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
Saved in:
2
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
3
Holistic package design and consumer brand impressions
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
Saved in:
4
Nutzung von Verpackungsdesign zur Kommunikation von Markenidentität
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2007 der Agrar- und …
,
(pp. 161-168)
.
2007
Persistent link: https://www.econbiz.de/10003559553
Saved in:
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