//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mishra, Prashant"
~subject:"Drinks packaging"
~subject:"India"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"packaging"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Drinks packaging
India
Markenführung
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
credibility
2
Advertising effects
1
Beziehungsmarketing
1
Consumer-based brand equity
1
Credibility
1
Distribution channel
1
Fernsehen
1
Glaubwürdigkeit
1
Indien
1
Newspaper
1
Press publisher
1
Presseverlag
1
Relationship marketing
1
Structural equation model
1
Strukturgleichungsmodell
1
Television
1
Vertriebsweg
1
Werbewirkung
1
Zeitung
1
believability
1
brand equity
1
content packaging
1
entertainment
1
localisation
1
loyalty
1
media brands
1
newspaper
1
packaging
1
quality
1
television channels
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Mishra, Prashant
Groth, Markus
5
Bell, Jason
3
Eggert, Wolfgang
3
Huber, Joel
3
Viscusi, W. Kip
3
Weichenrieder, Alfons J.
3
Bakshi, Madhupa
2
Bloemhof-Ruwaard, Jacqueline M.
2
Böttger, Claudia
2
Celhay, Franck
2
Cian, Luca
2
Janik, Christina
2
Kastner, Sonja
2
Khan, Huda
2
Kraal, Annemarie
2
Krishna, Aradhna
2
Lee, Richard
2
Lockshin, Larry
2
Niebaum, Hendrik
2
Orth, Ulrich R.
2
Romero, Thamara
2
Rompay, Thomas J. L. van
2
Schnedlitz, Peter
2
Spence, Charles
2
To, Jenny
2
Vroom, Jurriaan
2
Abdullah, Nabaz Nawzad
1
Ahlert, Dieter
1
Al-Mamun, Abdullah
1
Ali, Jabir
1
Ambekar, Suhas Suresh
1
Ang, Rodolfo P.
1
Antonovica, Arta
1
Arboleda, A. M.
1
Arndt, Hans-Wolfgang
1
Arroyo, Ch.
1
Asaad, Yousra
1
Ashenmiller, Bevin
1
Awasthi, Ashwini K.
1
more ...
less ...
Published in...
All
International journal of Indian culture and business management
1
Journal of media business studies
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
Saved in:
2
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->