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~person:"Mitchell, Vincent-Wayne"
~subject:"Markenimage"
~subject:"New retail products"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Congress report"
~type_genre:"Konferenzschrift"
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Markenimage
New retail products
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Mitchell, Vincent-Wayne
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ECONIS (ZBW)
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The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne
;
Balabanis, George
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502674
Saved in:
2
Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne
;
Edelman, Dan
;
Chaudhury, Amita
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
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