//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mittal, Chiraag"
~person:"Tsiotsou, Rodoula H."
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Goldsmith, Ronald"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Tourism marketing
3
Tourismusmarketing
3
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand
1
Brand management
1
Consumer decision making
1
Customer journeys
1
Decision
1
Entscheidung
1
Event marketing
1
Event-Marketing
1
Markenartikel
1
Markenführung
1
Market segmentation
1
Marktsegmentierung
1
Product scarcity
1
Relationship marketing
1
Resource scarcity
1
Target group
1
Theorie
1
Theory
1
Welt
1
World
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Mittal, Chiraag
Tsiotsou, Rodoula H.
Goldsmith, Ronald E.
47
Flynn, Leisa Reinecke
8
Clark, Ronald A.
7
Flynn, Leisa R.
3
Goldsmith, Elizabeth B.
3
Hofacker, Charles F.
3
Swilley, Esther
3
Goldsmith, Ronald
2
Lafferty, Barbara A.
2
Pagani, Margherita
2
Andrews MacLelland, Melinda
1
Bacile, Todd J.
1
Beaudoin, Pierre
1
Bertrandias, Laurent
1
Bolander, Willy
1
Bone, Sterling
1
Bonn, Mark Andrew
1
Bridges, Eileen
1
Brusco, Michael J.
1
Chaplin, Lan Nguyen
1
Freiden, Jon
1
Freiden, Jon B.
1
Goldsmith, Kelly
1
Griskevicius, Vladas
1
Hamilton, Rebecca W.
1
Hauteville, François d'
1
Heaney, Joo‐Gim
1
Henderson, Kenneth V.
1
Hill, Ronald Paul
1
Hochstein, Bryan
1
Hofacker, Charles
1
John, Deborah Roedder
1
Kilsheimer, Jacqueline C.
1
Kim, Daekwan
1
McMahon, Dave
1
Montford, William J.
1
Moore, Mary Ann
1
O'Guinn, Thomas C.
1
Pagani, Marghertia
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
1
Psychology of branding
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
Saved in:
2
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->