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~person:"Mittal, Saurabh"
~subject:"Marketing management"
~subject:"Mobilkommunikation"
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Mittal, Saurabh
Bauer, Hans H.
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Karjaluoto, Heikki
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Shankar, Venkatesh
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Ghose, Anindya
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Leppäniemi, Matti
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Luo, Xueming
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Neumann, Marcus M.
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Okazaki, Shintaro
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Reichardt, Tina
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Bart, Yakov
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International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
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A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
2
Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas
;
Mittal, Saurabh
- In:
International journal of business innovation and …
21
(
2020
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
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