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~person:"Mizera, Sue"
~person:"Parlasca, Susanne"
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The journal of brand management : an international journal
3
Sportökonomie
1
Zur Ökonomik der Rechte bei Sportveranstaltungen
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ECONIS (ZBW)
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1
One Planet Leaders, an interview with WWF International and IMD
Moeller, Carolina
;
Yaziji, Michael
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 196-204
Persistent link: https://www.econbiz.de/10009703671
Saved in:
2
Philanthropy, charity and CSR at Kimberly-Clark : an interview with Jenny Lewis and Alyson Gomez
Lewis, Jenny
;
Gomez, Alyson
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009703723
Saved in:
3
If organizations are from Venus and businesses are from Mars, can branding be the bridge? : a seven-step guide to stellar partnerships
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10009703724
Saved in:
4
Zentralvermarktung und staatliche Regulierung aus Wettbewerbssicht
Parlasca, Susanne
- In:
Zur Ökonomik der Rechte bei Sportveranstaltungen
,
(pp. 31-48)
.
2006
Persistent link: https://www.econbiz.de/10003361489
Saved in:
5
When the whole is less than the sum of the parts : the negative effects of central marketing of football television rights on fans, media concentration and small clubs
Parlasca, Susanne
;
Szymanski, Stefan
- In:
Sportökonomie
,
(pp. 83-103)
.
2002
Persistent link: https://www.econbiz.de/10001708642
Saved in:
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