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~person:"Moeran, Brian"
~person:"Nachum, Lilach"
~person:"Nevett, Terence R."
~subject:"Großbritannien"
~type_genre:"Aufsatz in Zeitschrift"
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Großbritannien
Advertising industry
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Werbewirtschaft
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1800-1988
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European journal of marketing : EJM
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
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The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
- In:
Management international review : mir ; journal of …
41
(
2001
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10001558164
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2
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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