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~person:"Moeran, Brian"
~person:"Nachum, Lilach"
~person:"Roca, David"
~subject:"Comparison"
~subject:"Großbritannien"
~type_genre:"Aufsatz in Zeitschrift"
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Comparison
Großbritannien
Advertising industry
7
Werbewirtschaft
7
Creativity
4
Kreativität
4
Advertising
3
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3
United States
3
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Moeran, Brian
Nachum, Lilach
Roca, David
McLeod, Charlotte
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International journal of advertising : the quarterly review of marketing communications
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
2
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Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
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2
The impact of home countries on the competitiveness of advertising TNCs
Nachum, Lilach
- In:
Management international review : mir ; journal of …
41
(
2001
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10001558164
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