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~person:"Mohan, Mayoor"
~person:"Özbeyaz, Abdurrahman"
~subject:"Markenimage"
~subject:"experimental economics"
~subject:"web design"
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Markenimage
experimental economics
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Mohan, Mayoor
Özbeyaz, Abdurrahman
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Polonio, Luca
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Industrial marketing management : the international journal for industrial and high-tech firms
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Middle East journal of management : MEJM
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Analysis of brand visibility on smartphone images with three-stage model using
eye-tracking
and EEG : a decision-making study in neuromarketing
Aslan, Ramazan
;
Özbeyaz, Abdurrahman
- In:
Middle East journal of management : MEJM
9
(
2022
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
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2
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
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