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~person:"Mohsen, Kholoud"
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Configuration theory
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Cross-functional coordination
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Fuzzy-set comparative qualitative analysis (fsQCA)
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Marketing adaptiveness
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Mohsen, Kholoud
Eng, Teck Yong
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Journal of business research : JBR
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The antecedents of cross-functional coordination and their implications for marketing adaptiveness
Mohsen, Kholoud
;
Eng, Teck Yong
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5946-5955
Persistent link: https://www.econbiz.de/10011597564
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