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~person:"Moisander, Johanna"
~subject:"Frauen"
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Gendering theory in marketing and consumer research
Arsel, Zeynep
(
ed.
);
Eräranta, Kirsi
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011587022
Saved in:
2
Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
;
Eräranta, Kirsi
;
Moisander, Johanna
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
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