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~person:"Monroe, Kent B."
~subject:"Perception"
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Monroe, Kent B.
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Economic and business review : EBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Visionary pricing : reflections and advances in honor of Dan Nimer
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ECONIS (ZBW)
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When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
2
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
3
Price and customers' perceptions of value
Monroe, Kent B.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 129-152)
.
2012
Persistent link: https://www.econbiz.de/10009676125
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