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~person:"Moorman, Marjolein"
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Moorman, Marjolein
Maennig, Wolfgang
70
Matheson, Victor A.
29
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
2
Taking up an event : brand image transfer during the FIFA World Cup
Neijens, Peter
;
Smit, Edith
;
Moorman, Marjolein
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 579-591
Persistent link: https://www.econbiz.de/10003873075
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