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~person:"Mora Cortez, Roberto"
~subject:"Lieferantenmanagement"
~subject:"Procurement"
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Lieferantenmanagement
Procurement
B-to-B-Marketing
9
Business-to-business marketing
9
Supplier relationship management
7
B2B marketing
3
Beziehungsmarketing
3
Emerging economies
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Schwellenländer
3
Social Web
3
Social media
3
Social web
3
Engagement
2
LinkedIn
2
Advanced economies
1
Advertising
1
Artificial intelligence
1
B2B
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Brand management
1
Brand personality
1
Business cycle
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Business-to-business
1
Business-to-business communications
1
Chile
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Coding
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Configuration theory
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Convergence-divergence
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Creativity
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Crossvergence
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Customer integration
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Delphi method
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Mora Cortez, Roberto
Kleinaltenkamp, Michael
22
Svensson, Göran
19
Naudé, Peter
12
Ulaga, Wolfgang
12
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Sharma, Piyush
9
Backhaus, Klaus
8
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Keränen, Joona
8
Henneberg, Stephan
7
Homburg, Christian
7
Mohan, Mayoor
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Brennan, Ross
6
Grewal, Rajdeep
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Holmlund, Maria
5
Høgevold, Nils
5
Jalkala, Anne
5
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
7
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1
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
2
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
4
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
5
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
6
Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
Saved in:
7
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
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