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~person:"Morhart, Felicitas"
~subject:"Brand management"
~subject:"Interne Markenführung"
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Morhart, Felicitas
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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ECONIS (ZBW)
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Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
2
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
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