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~person:"Morrison, Donald G."
~person:"Stern, Horst W. E."
~subject:"Markenartikel"
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Markenartikel
Verbraucher
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Morrison, Donald G.
Stern, Horst W. E.
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Behavioral and management science in marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketingforschung im Handel
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ECONIS (ZBW)
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Marke oder Preis: Entscheidungskriterium der Verbraucher?
Stern, Horst W. E.
-
1981
-
Sonderdr
Persistent link: https://www.econbiz.de/10000165030
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2
A parsimonious description of the Hendry system
Kalwani, Manohar U.
;
Morrison, Donald G.
- In:
Management science : journal of the Institute for …
23
(
1977
)
5
,
pp. 467-477
Persistent link: https://www.econbiz.de/10002182113
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3
The use and limitations of brand switching models
Morrison, Donald G.
- In:
Behavioral and management science in marketing
,
(pp. 5-11)
.
1978
Persistent link: https://www.econbiz.de/10002506680
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