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~person:"Morschett, Dirk"
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
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1
Journal of marketing management : MM
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ECONIS (ZBW)
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Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
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2
Innovation and pet food SMEs in the United Kingdom
Thomas, Brychan
;
Simmons, Geoffrey
;
Packham, Gary
; …
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10008907898
Saved in:
3
Internationalisierung im Handel : das Beispiel der Fressnapf-Gruppe, Teil 1: Beschreibung und Aufgabenstellung
Morschett, Dirk
;
Neidhart, Michael
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
35
(
2006
)
3
,
pp. 175-180
Persistent link: https://www.econbiz.de/10003286001
Saved in:
4
Internationalisierung im Handel : das Beispiel der Fressnapf-Gruppe, Teil 2: Lösungshinweise
Morschett, Dirk
;
Neidhart, Michael
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
35
(
2006
)
4
,
pp. 237-240
Persistent link: https://www.econbiz.de/10003297483
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