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~person:"Morschett, Dirk"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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Einzelhandel
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Retail trade
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Morschett, Dirk
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Performance-leadership im Handel
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Strategic management : a European approach
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ECONIS (ZBW)
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Retail Branding : strategischer Rahmen für das Handeslmarketing
Morschett, Dirk
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 441-461)
.
2012
Persistent link: https://www.econbiz.de/10009738001
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2
Retail-Branding - strategischer Rahmen für das Handelsmarketing
Morschett, Dirk
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 525-546)
.
2006
Persistent link: https://www.econbiz.de/10003276133
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3
Retail-Performance-Measurement : Konzepte und Perspektiven des Prozess-Controllings im Handel
Morschett, Dirk
- In:
Performance-leadership im Handel
,
(pp. 63-92)
.
2004
Persistent link: https://www.econbiz.de/10002526090
Saved in:
4
Retail branding : concept, effects and its influence on the internationalisation process of retail companies in Europe
Zentes, Joachim
;
Morschett, Dirk
- In:
Strategic management : a European approach
,
(pp. 161-184)
.
2002
Persistent link: https://www.econbiz.de/10001650436
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