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~person:"Moskowitz, Howard R."
~person:"Neal, William D."
~person:"Sheth, Jagdish N."
~person:"Young, Martin R."
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Marketing theory
7
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Paul E. Green
7
Conjoint analysis
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Market research
3
Marktforschung
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Moskowitz, Howard R.
Neal, William D.
Sheth, Jagdish N.
Young, Martin R.
Green, Paul E.
169
Krieger, Abba M.
34
Wind, Yoram
23
Robinson, Patrick J.
13
Carmone, Frank J.
12
Green, Paul E
11
DeSarbo, Wayne S.
10
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9
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Legends in marketing
7
Fundamentals of marketing research ; Vol. 6
1
Journal of marketing research : JMR
1
Marketing Science
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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2
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
3
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
4
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
5
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
6
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
7
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
8
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
9
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
10
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10006651499
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