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~person:"Motoki, Kosuke"
~subject:"Markenführung"
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Search: "Journal of business research : JBR"
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Markenführung
Brand management
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Motoki, Kosuke
Ko, Eunju
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Journal of business research : JBR
4
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ECONIS (ZBW)
4
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Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
Saved in:
2
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
3
Tasting brands : associations between brand personality and tastes
Motoki, Kosuke
;
Nakahara, Takanobu
;
Velasco, Carlos
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534232
Saved in:
4
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
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