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~person:"Motta, Massimo"
~person:"Neumann, Marcus M."
~type_genre:"Working Paper"
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Advertising effects
8
Werbewirkung
8
Auction
4
Auction theory
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4
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Brand image
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Deutschland
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Motta, Massimo
Neumann, Marcus M.
Bauer, Hans H.
12
Galasso, Vincenzo
9
Nannicini, Tommaso
9
Penta, Antonio
8
Franses, Philip Hans
7
Decarolis, Francesco
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4
Johnson, Garrett A.
4
Luca, Michael
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Margalit, Yotam
4
Nakata, Hiroyuki
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Pauwels, Koen
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Sahni, Navdeep S.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
BSE working paper : working papers
1
Discussion papers / CEPR
1
Series: Management know-how / M
1
Working papers / TSE : WP
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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ECONIS (ZBW)
8
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1
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
5
Effective mobile marketing : an empirical study
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
-
2007
Persistent link: https://www.econbiz.de/10003516869
Saved in:
6
Effective product placement
Bauer, Hans H.
;
Neumann, Marcus M.
;
Bryant, Melchior D.
; …
-
2006
Persistent link: https://www.econbiz.de/10003381637
Saved in:
7
Präferenzschaffung durch preispsychologische Maßnahmen : eine experimentelle Untersuchung zur Wirkung von Preispräsentationsformen
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
-
2005
Persistent link: https://www.econbiz.de/10003265375
Saved in:
8
Markendifferenzierung mittels irrelevanter Attribute : ein experimentelle Studie
Bauer, Hans H.
;
Neumann, Marcus M.
;
Haber, Tobias E.
; …
-
2005
Persistent link: https://www.econbiz.de/10002897831
Saved in:
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