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~person:"Moyer, Reed"
~person:"Rodriguez, Carlos M."
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Search: person:"Hutt, Michael D."
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Betriebswirtschaftsstudium
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Moyer, Reed
Rodriguez, Carlos M.
Hutt, Michael D.
48
Speh, Thomas W.
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17
Reingen, Peter H.
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Tarasi, Crina O.
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Journal of business-to-business marketing
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A Wiley/Hamilton Publication
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A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003507075
Saved in:
2
A reply to commentaries by Gul T. Butaney and Carlos M. Rodriguez : the business marketing course: a cornerstone in the undergraduate curriculum
Hutt, Michael D.
;
Speh, Thomas W.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 111-114
Persistent link: https://www.econbiz.de/10003507100
Saved in:
3
Macro marketing
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000040796
Saved in:
4
MACRO MARKETING / REED MOYER ; MICHAEL D. HUTT
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ED.
Persistent link: https://www.econbiz.de/10004654445
Saved in:
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