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~person:"Muehling, Darrel D."
~person:"Pauwels, Koen"
~source:"econis"
~subject:"Brand management"
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Brand management
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Muehling, Darrel D.
Pauwels, Koen
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
7
Romaniuk, Jenni
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Erfgen, Carsten
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Gierl, Heribert
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Septianto, Felix
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Sreejesh, S.
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Srivastava, R. K.
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Hayes, Jameson L.
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Ko, Eunju
5
Matthes, Jörg
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
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Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
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Ilicic, Jasmina
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Kulczynski, Alicia
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Meyer, Frederik
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Rempel, Jan Eric
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Sattler, Henrik
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Stephen, Gladys
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Teng, Lefa
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Torres, Ivonne M.
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Wilbur, Kenneth C.
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Zúñiga, Miguel Ángel
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Avramova, Yana R.
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Baack, Daniel W.
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Brasel, S. Adam
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Buijzen, Moniek
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Sponsored brands video rings up clicks and sales in the short and long run
Pauwels, Koen
;
Peran, Michael
;
Shah, Zee
;
Schnaidt, German
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10014374827
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
4
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
5
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
6
An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
Saved in:
7
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
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