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~person:"Muehling, Darrel D."
~person:"Pauwels, Koen"
~source:"econis"
~subject:"Geschichte"
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Journal of marketing communications
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Journal of promotion management : JPM
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The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
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An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
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