//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Muehling, Darrel D."
~person:"Pauwels, Koen"
~source:"econis"
~subject:"Psychology of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Recognition test"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Psychology of advertising
Advertising effects
35
Werbewirkung
35
Consumer behaviour
25
Konsumentenverhalten
25
Advertising
10
Brand image
9
Markenimage
9
Internet marketing
8
Online-Marketing
8
Werbung
8
Brand management
7
Markenführung
7
USA
6
United States
6
Marketing management
5
Marketingmanagement
5
VAR model
5
VAR-Modell
5
Brand
4
Markenartikel
4
Viral marketing
4
Virales Marketing
4
Lieferantenmanagement
3
Market research
3
Marktforschung
3
Supplier relationship management
3
Theorie
3
Theory
3
Emotion
2
Geschichte
2
Green marketing
2
History
2
Online retailing
2
Online-Handel
2
Sales promotion
2
Social Web
2
Social web
2
Time series analysis
2
Verkaufsförderung
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Muehling, Darrel D.
Pauwels, Koen
Zinman, Jonathan
8
Gierl, Heribert
7
Karlan, Dean
7
Alan, Sule
6
Esch, Franz-Rudolf
6
Pelsmacker, Patrick de
6
Praxmarer-Carus, Sandra
5
Cemalcılar, Mehmet
4
Galasso, Vincenzo
4
Häusel, Hans-Georg
4
Langner, Tobias
4
Nannicini, Tommaso
4
Septianto, Felix
4
Yoon, Sukki
4
Chang, Chingching
3
Cornwell, T. Bettina
3
Fennis, Bob Michaël
3
Kim, Dong Hoo
3
Kim, Kacy K.
3
Nelson, Michelle R.
3
Noel, Hayden
3
Rempel, Jan Eric
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Wu, Linwan
3
Yoon, Hye Jin
3
Alexandris, Kostas
2
Allexi, Katia
2
Ambler, Tim
2
Bakir, Aysen
2
Bart, Yakov
2
Berger, Jonah
2
Bertrand, Marianne
2
Bhatnagar, Namita
2
Brune, Philipp
2
Buijzen, Moniek
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Chattopadhyay, Amitava
2
Choi, Jieun
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
2
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
2
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->