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~person:"Muehling, Darrel D."
~subject:"Advertising effects"
~type:"article"
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Search: subject_exact:"Brand personality"
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Advertising effects
Brand image
6
Markenimage
6
Werbewirkung
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
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Brand
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Markenartikel
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Advertising planning
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Brand evaluations
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Celebrity endorsement
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Celebrity-Werbung
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Cognition
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Comparative advertising
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Congruence
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Copycat brand
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Emotion
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Fit
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Geschichte
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History
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Kognition
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Lebensverlauf
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Life course
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Narrative enjoyment
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Product Placement
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Product placement
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Promotions
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Psychology of advertising
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Spillover effect
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Spillover-Effekt
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USA
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Vergleichende Werbung
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assimilation
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negative publicity
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Muehling, Darrel D.
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Gierl, Heribert
8
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
5
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Matthes, Jörg
5
Romaniuk, Jenni
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Pradhan, Debasis
4
Rosengren, Sara
4
Roy, Subhadip
4
Sattler, Henrik
4
Allan, David
3
Biswas, Abhijit
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Chan, Fong Yee
3
Chang, Hua
3
Cohen, Justin
3
Dahlén, Micael
3
Diamantopoulos, Adamantios
3
Dwivedi, Yogesh Kumar
3
Fleck, Nathalie
3
Foroudi, Pantea
3
Ghosh, Tathagata
3
Grohmann, Bianca
3
Guèvremont, Amélie
3
Halkias, Georgios
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Jeong, EunHa
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
2
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
3
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
4
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
5
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
Saved in:
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