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~person:"Mueller, Barbara"
~subject:"Celebrity-Werbung"
~subject:"Germany"
~subject:"Werbeplanung"
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Celebrity-Werbung
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Advertising effects
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Mueller, Barbara
Bauer, Hans H.
20
Esch, Franz-Rudolf
18
Roy, Subhadip
14
Diehl, Sandra
13
Huber, Frank
13
Gierl, Heribert
12
Terlutter, Ralf
9
Gröppel-Klein, Andrea
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Fuchs, Wolfgang
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King, Stephen
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Nufer, Gerd
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Brunner, Christian Boris
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Drengner, Jan
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Erfgen, Carsten
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Meyer, Frederik
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Nöcker, Ralf
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Woisetschläger, David
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Arora, Nilesh
5
Chan, Kara
5
Gelbrich, Katja
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Jain, Varsha
5
Langner, Tobias
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Mäder, Ralf
5
Neumann, Marcus M.
5
Pelsmacker, Patrick de
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Sander, Matthias
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Schwarz, Uta
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Silberer, Günter
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Ceyp, Michael
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Hoffmann, Stefan
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
6
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1
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
2
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
3
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
4
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
5
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
6
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
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