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~person:"Mulani, Narendra P."
~subject:"Brand management"
~type_genre:"Fallstudie"
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Can knockoffs knock out your business?
Nunes, Paul F.
;
Mulani, Narendra P.
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
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