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~person:"Murphy, Jamie"
~subject:"Experiment"
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Internet marketing
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Murphy, Jamie
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Contemporary research in e-marketing ; 1
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
2
Using server log files and online experiments to enhance Internet marketing
Hofacker, Charles F.
;
Murphy, Jamie
-
2005
Persistent link: https://www.econbiz.de/10003297626
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