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~person:"Murray, Chris"
~person:"Reinecke, Sven"
~type_genre:"Systematic review"
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The marketing gurus : lessons from the best marketing books of all time
Murray, Chris
-
2006
Persistent link: https://www.econbiz.de/10003229274
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Marketingbudgetierung - State of the Art, Herausforderungen und Lösungsansätze
Reinecke, Sven
;
Fuchs, Dion
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2003
)
1
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pp. 22-31
Persistent link: https://www.econbiz.de/10001762474
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