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~person:"Murray, David"
~subject:"Beziehungsmarketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Helping bank customers switch : a case study
Matthews, Claire
;
Murray, David
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
4
,
pp. 360-369
Persistent link: https://www.econbiz.de/10003501377
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