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~person:"Murray, Noel M."
~person:"Rajagopal"
~subject:"Konsumentenverhalten"
~subject:"Radio advertising"
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Konsumentenverhalten
Radio advertising
Consumer behaviour
2
Hörfunkwerbung
2
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Commuting
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Einzelhandel
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Mexico
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Murray, Noel M.
Rajagopal
Schmidtke, Richard
7
Germano, Fabrizio
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Popescu, Ioana
6
Dukes, Anthony
5
Araman, Victor F.
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Gal-Or, Esther
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Meier, Martin
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Reinares-Lara, Eva
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Calli, Meltem Kiygi
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Wilbur, Kenneth C.
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Xu, Linli
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Berkman, Dave
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Butler, Michael R.
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Craton, Lincoln G.
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Dave, Dhaval
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International journal of retail & distribution management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
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Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
2
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
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