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~person:"Murthi, B. P. S."
~subject:"Credit card industry"
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Credit card industry
Kreditkartengesellschaft
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USA
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Kundenbindungsprogramm
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Murthi, B. P. S.
Raveendranathan, Gajendran
7
Herkenhoff, Kyle
6
Butaru, Florentin
5
Das, Sanmay
5
Lo, Andrew W.
5
Chakravorti, Sujit
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Chen, Qingqing
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Hayashi, Fumiko
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Siddique, Akhtar R.
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Wang, Zhu
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Bedre-Defolie, Özlem
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Bolt, Wilko
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Calvano, Emilio
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Clark, Brian
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Shy, Oz
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Stavins, Joanna
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Steffes, Erin M.
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Tirole, Jean
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Wright, Julian
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Cho, Sung-jin
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Clark, Brian J.
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DeSear, Edward M.
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Gans, Joshua
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Higgins, Eric James
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Jalbert, Mercedes
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Jalbert, Terrance
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King, Stephen P.
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Knittel, Christopher R.
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Li, Bin (Grace)
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Mandell, Lewis
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Mann, Ronald J.
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Mason, Joseph R.
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Pindyck, Robert S.
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Rao, Ram C.
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Rochet, Jean-Charles
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Journal of financial services marketing : JFSM
3
International journal of bank marketing
1
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ECONIS (ZBW)
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1
Effects of teaser rates on new credit card customers' spending and borrowing : an empirical analysis
Kasaian, Keyvan
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
International journal of bank marketing
40
(
2022
)
7
,
pp. 1555-1574
Persistent link: https://www.econbiz.de/10013532384
Saved in:
2
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
3
Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
Saved in:
4
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
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