//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Naert, Philippe Antoine"
~person:"Sorrell, Martin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising industry"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
8
Werbewirtschaft
8
Betriebliche Finanzwirtschaft
3
Managerial finance
3
Profitability
3
Rentabilität
3
Betriebliche Portfoliostrategie
2
Corporate portfolio strategy
2
Firm growth
2
Multinationales Unternehmen
2
Organisatorischer Wandel
2
Organizational change
2
Transnational corporation
2
Unternehmenswachstum
2
WPP Group <London>
2
1986
1
Betriebliches Informationssystem
1
Business intelligence system
1
Consumer goods
1
Erfolg
1
Globalisierung
1
Globalization
1
Konsumgüter
1
Spezifikation
1
Werbung
1
Ökonometrie
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
4
Type of publication (narrower categories)
All
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
more ...
less ...
Language
All
English
7
German
1
Author
All
Naert, Philippe Antoine
Sorrell, Martin
Silk, Alvin J.
26
Berndt, Ernst R.
18
Nöcker, Ralf
11
Crawford, Robert
10
King, Stephen
10
Koslow, Scott
10
Jullien, Bruno
7
Windels, Kasey
7
Arzaghi, Mohammad
6
Bruhn, Manfred
6
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Knuth, Ingo
6
Sasser, Sheila L.
6
Botzenhardt, Florian
5
Bultez, Alain V.
5
Crampes, Claude
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
5
Haritchabalet, Carole
5
Kilgour, Mark
5
King, Charles
5
Laussel, Didier
5
Nickel, Volker
5
Sinclair, John
5
Sonnac, Nathalie
5
Thiel, Joachim
5
Avery, Rosemary J.
4
Brennan, Linda
4
Hackley, Christopher E.
4
Jones, John Philip
4
Kloss, Ingomar
4
Laurie, Sally
4
Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Pepels, Werner
4
Roca, David
4
Rossiter, John R.
4
more ...
less ...
Published in...
All
Working paper / European Institute for Advanced Studies in Management
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
New challenges for management research
1
Research working papers / Institut Européen d'Administration des Affaires
1
The global market : developing a strategy to manage across borders
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Werbemaschine
Sorrell, Martin
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10011536601
Saved in:
2
WPP's CEO on turning a portfolio of companies into a growth machine
Sorrell, Martin
- In:
Harvard business review : HBR
94
(
2016
)
7/8
,
pp. 33-36
Persistent link: https://www.econbiz.de/10011515288
Saved in:
3
The globalization of marketing services
Sorrell, Martin
- In:
The global market : developing a strategy to manage …
,
(pp. 207-216)
.
2004
Persistent link: https://www.econbiz.de/10002120164
Saved in:
4
When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
Saved in:
5
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
Saved in:
6
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
7
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe Antoine
;
Weverbergh, Marcel
; …
-
1986
Persistent link: https://www.econbiz.de/10000718663
Saved in:
8
Control of advertising expenditures based on aggregate models of carryover effects
Bultez, Alain V.
- In:
New challenges for management research
,
(pp. 31-44)
.
1985
Persistent link: https://www.econbiz.de/10001306085
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->