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~person:"Naert, Philippe Antoine"
~subject:"Rentabilität"
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Rentabilität
Advertising industry
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Werbewirtschaft
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Betriebliche Finanzwirtschaft
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Managerial finance
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Profitability
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1986
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Betriebliches Informationssystem
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Naert, Philippe Antoine
Bultez, Alain V.
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Abou Nabout, Nadia
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Dukes, Anthony
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Gal-Or, Esther
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Skiera, Bernd
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Working paper / European Institute for Advanced Studies in Management
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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ECONIS (ZBW)
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When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
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2
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
Saved in:
3
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
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