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~person:"Narang, Unnati"
~subject:"Online retailing"
~type:"article"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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