//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nascimento, Jorge"
~subject:"Brand management"
~subject:"Umweltpolitik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Green marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Umweltpolitik
Brand image
2
Consumer behaviour
2
Green marketing
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand communication
1
Brand coolness
1
Branding
1
Consumer behavior
1
Consumer behaviors
1
Consumer–brand relationship
1
Corporate Social Responsibility
1
Corporate branding
1
Corporate social responsibility
1
Environmental consciousness
1
Environmental sustainability
1
Green brands
1
Green marketing orientation
1
Nachhaltigkeit
1
Schweden
1
Social responsibility
1
Sustainability
1
Sustainable product
1
Sweden
1
Umweltbewusstsein
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
Öko-Marketing
1
Öko-Produkt
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Nascimento, Jorge
Ambec, Stefan
4
Bang Nguyen Viet
4
De Donder, Philippe
4
Errichiello, Oliver Carlo
4
Zschiesche, Arnd
4
Lin, Jialing
3
Ahmadzadeh, Mitra
2
Eidi, Fatemeh
2
Iannuzzi, Al
2
Kagopour, Melika
2
Lambertini, Luca
2
Leckie, Civilai
2
Lobo, Antonio
2
Loureiro, Sandra Maria Correia
2
Pignataro, Giuseppe
2
Raghunathan, Rajagopal
2
Tampieri, Alessandro
2
Walker Reczek, Rebecca
2
Xue, Fei
2
Afzal, Alia
1
Akhondzadeh, Abolfazl
1
Amato, Vittorio
1
Anwar, Anas Iswanto
1
Arnold, Marion
1
Arya, Purushottam Kumar
1
Aulōnitēs, Geōrgios I.
1
Bamfo, Bylon Abeeku
1
Banerjee, Shivaji
1
Batra, Dr. G.
1
Bidello, Paolo
1
Biswas, Abhijeet
1
Blasche, Juliana
1
Borah, Prasad Siba
1
Brown, E. Evan
1
Brunk, Katja H.
1
Budiman, Santi
1
Butt, Muhammad Mohsin
1
Carrigan, Marylyn
1
Carvalho, João
1
more ...
less ...
Published in...
All
Journal of communication management
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
2
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->