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~person:"Natter, Martin"
~person:"Rajagopal"
~subject:"Direct marketing"
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Journal of promotion management : JPM
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Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
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