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~person:"Natter, Martin"
~subject:"Einzelhandel"
~type:"article"
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Einzelhandel
Sales promotion
5
Verkaufsförderung
5
Consumer behaviour
4
Konsumentenverhalten
4
Preismanagement
4
Pricing strategy
4
Retail trade
3
Low-cost strategy
2
Niedrigpreisstrategie
2
Rabatt
2
Rebate
2
Advertising effects
1
Consumer purchase behaviour
1
Customer integration
1
Deutschland
1
Discounting
1
Diskontierung
1
Dynamic targeting
1
Einzelhandelspreis
1
Experiment
1
Free samples
1
Germany
1
Großbritannien
1
Handelsmarke
1
Interpurchase times
1
Kundenbindungsprogramm
1
Kundenintegration
1
Loyalty program
1
Multi-item promotions
1
Online retailing
1
Online-Handel
1
Pay-what-you-want
1
Personalized price promotions
1
Preisdifferenzierung
1
Price discounts
1
Price discrimination
1
Price framing
1
Retail price
1
Retailing
1
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Natter, Martin
Gázquez-Abad, Juan Carlos
4
Rajagopal
4
Ailawadi, Kusum L.
3
Behe, Bridget K.
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Ieva, Marco
3
Nordfält, Jens
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Capriello, Antonella
2
Chen, Youhua
2
Cheng, T. C. E.
2
Czerniachowska, Kateryna
2
D'Attoma, Ida
2
Dewani, Prem Prakash
2
Epstein, Leonardo D.
2
Ertekin, Necati
2
Faßnacht, Martin
2
Fildes, Robert
2
Foros, Øystein
2
Garrido-Morgado, Álvaro
2
Gedenk, Karen
2
González-Benito, Óscar
2
Goodstein, Ronald Charles
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Grewal, Dhruv
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Gümüş, Mehmet
2
Hua, Guowei
2
Huchzermeier, Arnd
2
Huddleston, Patricia T.
2
Khouja, Moutaz
2
Kind, Hans Jarle
2
Kukar-Kinney, Monika
2
Li, Wenjing
2
Li, Zonghuo
2
Ma, Shaohui
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European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
OR spectrum : quantitative approaches in management
1
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ECONIS (ZBW)
3
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
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