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~person:"Natter, Martin"
~subject:"Einzelhandelspreis"
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Einzelhandelspreis
Sales promotion
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Verkaufsförderung
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Consumer behaviour
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Konsumentenverhalten
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Einzelhandel
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Preismanagement
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Retail trade
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Deutschland
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Großbritannien
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Handelsmarke
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Kundenbindungsprogramm
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Low-cost strategy
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Loyalty program
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Niedrigpreisstrategie
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Rabatt
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Rebate
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Advertising effects
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Consumer purchase behaviour
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Customer integration
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Discounting
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Diskontierung
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Experiment
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Free samples
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Interpurchase times
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Kundenintegration
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Multi-item promotions
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Online retailing
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Online-Handel
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Pay-what-you-want
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Personalized price promotions
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Preisdifferenzierung
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Price discrimination
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Natter, Martin
Klapper, Daniel
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Abril Barrie, Carmen
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Villas-Boas, Sofia
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OR spectrum : quantitative approaches in management
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
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