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~person:"Natter, Martin"
~subject:"Marketing"
~subject:"Pricing strategy"
~subject:"Werbewirkung"
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Marketing
Pricing strategy
Werbewirkung
Sales promotion
6
Verkaufsförderung
6
Consumer behaviour
5
Konsumentenverhalten
5
Einzelhandel
4
Preismanagement
4
Retail trade
4
Deutschland
2
Germany
2
Großbritannien
2
Handelsmarke
2
Kundenbindungsprogramm
2
Low-cost strategy
2
Loyalty program
2
Niedrigpreisstrategie
2
Rabatt
2
Rebate
2
Store brand
2
United Kingdom
2
Advertising effects
1
Consumer purchase behaviour
1
Customer integration
1
Discounting
1
Diskontierung
1
Dynamic targeting
1
Einzelhandelspreis
1
Experiment
1
Free samples
1
Interpurchase times
1
Kundenintegration
1
Multi-item promotions
1
Online retailing
1
Online-Handel
1
Pay-what-you-want
1
Personalized price promotions
1
Preisdifferenzierung
1
Price discounts
1
Price discrimination
1
Price framing
1
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Natter, Martin
Usman, Osly
11
Jain, Amit
7
Kukar-Kinney, Monika
7
Malik, Garima
7
Görtz, Gunnar
6
Sinitsyn, Maxim
6
Aydinli, Aylin
5
Bertini, Marco
5
Bogomolova, Svetlana
5
Monroe, Kent B.
5
Xia, Lan
5
Bauer, Hans H.
4
Chandon, Pierre
4
Gedenk, Karen
4
Lambrecht, Anja
4
Leeflang, Peter
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Rudanko, Leena
4
Aspara, Jaakko
3
Ballensiefen, Benjamin
3
Barone, Michael J.
3
Becker, Tilman
3
Berardi, Nicoletta
3
Bradlow, Eric
3
Breugelmans, Els
3
Cao, Zike
3
Choi, Sungchul
3
Gautier, Erwan
3
Gourio, Francois
3
Hui, Kai-Lung
3
Hutchinson, J. W.
3
Inderst, Roman
3
Johnson, Jeff S.
3
Kleinaltenkamp, Michael
3
Kuntner, Tobias
3
Malshe, Avinash
3
Martín Herrán, Guiomar
3
Mullin, Roddy
3
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European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
OR spectrum : quantitative approaches in management
1
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ECONIS (ZBW)
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
4
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
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